Benefits to the participant:

• Enhances  self knowledge and personal accountability
• On going self evaluation for increasing success
• Enhanced communication and ability to listen to the channel partner / distributor’s needs
• Greater personal satisfaction and effectiveness
• More proactivity and strategic planning
• Greater understanding of and rapport with your organisation
• Greater understanding of and rapport with their channel partners / distributors

Benefits to the organisation:

• The development of a partnership culture with your Distribution channel leading to:
• Higher profitability
• Higher market penetration
• Better market Intelligence
• Higher established account relationships
• Better inventory financing and product availability in the channel partner’s market place
• Reduced product introduction, marketing and sales costs
• Better product positioning